Merch by Amazon Content Policies Neu 2021

Ist die Oma zurück? Merch by Amazon aktualisiert wieder mal seine Content Policies. Sie wurden deutlich verkürzt – von bisher 5 Kategorien auf nur noch 3 und deutlich weniger genau in der Ausführung. Wird es bald wieder Rejections & Takedowns hageln?

Hier findet ihr einen Vergleich der Content Policies VOR und NACH dem 27.01.2021

Änderungen sind in Grün (Neu) bzw. Rot (Alt) markiert.

Merch by Amazon
Content Policies
(NEW 28.01.2021)
Merch by Amazon
Content Policies
(OLD)
All designs submitted through the Merch by Amazon program must adhere to our content policies. To help you get started with these policies please watch the following video. Additional information is below.

We do not allow the following content. This list is not exhaustive and the content policies may change over time. Merch reserves the right to determine the appropriateness of listings on its site, and may remove any listing at any time. If you supply content in violation of these content policies, we may take corrective actions, such as immediately suspending or terminating Content Creator privileges, removing listings, terminating the business relationship, or permanently withholding payments.
All designs submitted through the Merch by Amazon program must adhere to our Content Policy Guidelines. To help you get started with these policies please watch the following video. Additional information is below.

The list is not exhaustive and the guidelines may change over time. There may be additional guidelines that are not shown here. Guidelines should be considered global unless called out otherwise. Your design may be rejected for any of the following reasons.
1. Illegal or Infringing Content

Content that does not comply with federal, state, or local laws in the geographies in which your listings are available.
Content incorporating intellectual property (such as trademarks, copyrights, or the name or likeness of others) that you do not have the right to use.

You can use these resources to check for registered trademarks.

United States : USPTO
United Kingdom : UKIPO, EUIPO, TMDN
Germany : DPMA, EUIPO, TMDN
France : EUIPO, TMDN
Italy : EUIPO, TMDN
Spain : EUIPO, TMDN
Japan : J-Plat Pat, TMDN
1. Legal

1.1 Copyright:
We do not allow designs that incorporate copyrights which you don’t have the rights to use, or copied from someone else. It is your responsibility to ensure that your content doesn’t violate copyright laws. Ask yourself, „did I design this or did I copy someone else’s work to create this?“ Designs with the same idea/concept are allowed; the artwork itself, however cannot be copied without the owner’s permission.

1.2 Trademark:
We do not permit designs that incorporate trademarks which you don’t have the rights to use. It is your responsibility to ensure that your content doesn’t violate trademark or other rights.


You can use the resources linked below to check for trademarks.

United States : USPTO
United Kingdom : UKIPO, EUIPO, TMDN
Germany :DPMA, EUIPO, TMDN
France : EUIPO, TMDN
Italy : EUIPO, TMDN
Spain : EUIPO, TMDN
Japan : J-Plat Pat, TMDN

1.3 International law:
We prohibit designs that violate the laws of the countries where your product is being sold. If you sell your design outside of the United States make sure that you are following the specific laws for those countries you choose to sell in. Check with an attorney to discuss your legal rights regarding your design.
2. Offensive or Controversial Content

Content that promotes, incites or glorifies hatred, violence, racial, sexual or religious intolerance or promote organizations with such views.
Content that graphically portrays violence or victims of violence.
Content depicting children or characters resembling children in a sexually suggestive manner.
Youth sized products that contain adult content, profanity and/or sexual references.

Content related to human tragedies and natural disasters.
Content using profanity to attack a group or individual.
Content that promotes illegal activity.
Sexually obscene content.
Inflammatory content.
2. Objectionable Content

2.1 Pornographic content:
Designs with pornography or offensive depictions of graphic sexual acts are not allowed.

2.2 Child exploitation:
We do not permit designs that depict minors in a sexually suggestive manner.

2.3 Profanity:
We do not allow profanity if used to attack a group or individual. Profanity of any type is not allowed on youth sized products.

2.4 Promotion of hate or intolerance:
We do not allow designs that explicitly promote, glorify, or incite hatred, intolerance or exploitation of a group or individual based upon any of the following traits: race, ethnic origin, gender, gender identity, sexual orientation, religion or disability.

2.5 Human tragedy:
Designs that depict a human tragedy, are directly connected with a tragedy, or treat human life satirically are prohibited.

2.6 Promotion of violence:
We do not allow designs that promote violence, glorify violence, or attempt to incite violence through cruelty, death, or torture against an individual or a group of individuals. Content depicting or encouraging mass murder and suicide are not acceptable. See also Human Tragedy policy.

2.7 Nazism promotion:
Designs that promote Nazism are strictly prohibited in all countries. Examples include images featuring Adolf Hitler, Swastika, or Nazi related symbols. Note that designs referencing unconstitutional organizations listed under the German Federal Office for the Protection of the Constitution are also strictly prohibited. You can find the list of unconstitutional organizations here.

2.8 Mental illness (UK specific):
We do not allow UK designs that make light of mental illness/disabilities. This includes play on words, light jokes and puns related to mental illness. The only exception to this policy is designs that promote awareness for a specific illness.

2.9 Youth size policy:
We will protect our customers from questionable content on youth sizes. Designs in youth sizes cannot be associated with the following content – 1) sexually suggestive (this includes sexual innuendos, scantily clad models and sex jokes), 2) promotion of violence (content that implies inflicting physical harm to others, promoting the use of armed weapons and depictions of blood and gore), 3) vulgarity or profanity, 4) drug or alcohol use.

2.10 Drugs (France Specific):
Designs that depict or reference drugs, controlled substances, and drug paraphernalia are prohibited in France.

2.11 Benito Mussolini (Italy and Spain Specific):
We do not allow designs that contain images or slogans that promote Benito Mussolini in Italy and Spain.
3. Other Content Not Allowed

Solicitations for customer reviews.
Content giving the impression sales proceeds will be donated to other organizations or used for charity.
Content that references product, fulfillment, or delivery attributes.
Other content that might lead to a poor customer experience. See the Guide to Merch Product Quality for examples of content that’s typically disappointing to customers.
3. Design & Descriptions

3.1 Blank images:
Fully transparent artwork is prohibited.

3.2 Content mismatch/spelling:
Spelling should match in the title, description, and imagery used. For example, your title states “I Really Love Cats OK?” and the imagery text states ‘I Realy love Cats OK?’ where ‘Really” is misspelled in the design. Product descriptions should also match the product’s design and content. For example, if your design displays a cat with lasers, but the description describes the product as a dog playing poker, the content does not match.

3.3 Inaccurate product metadata:
Metadata that does not relate to the image or is used to manipulate search results are prohibited. Some examples include, inaccurately describing your product as glow in the dark. Metadata that implies the product contains a textured material are also prohibited including wood, metal, marble, sequin, glitter, leather, rubber, fuzzy or furry, glass, diamond, and gem. In addition, metadata that implies a special printing effect is used are prohibited. Examples include neon, metallic, foil, rose gold, gold, sparkling, glow, glows in black light, and glow in the dark.

3.4 Solicitations for customer reviews:
Metadata that solicits reviews for your image, product, or uses testimonial quotes are not allowed.

3.5 External contact information:
The use of phone numbers, physical addresses, e-mail addresses, social media sites, QR codes or website URLs is prohibited.

3.6 Image and design quality:
Low quality images and designs are prohibited including images that are blurry or contain low resolution and designs with blurred lines, unclean backgrounds or watermarks.

3.7 PopSockets brand name usage:
Designs that use the PopSockets brand name or any variation of the brand name in the title, brand name, key product features or product description. Please remember that Merch by Amazon automatically adds the correctly formatted PopSockets name to each PopSocket product title. To ensure accuracy and consistency, we will prohibit any references to the PopSockets brand or its variations in the content you submit for your title, brand, key product features and product description.
4. Charities, Non-Profits, & Campaigns

4.1 Benefit and charity donations:
We do not allow descriptions that give the impression that Amazon donates sales proceeds to charity, or that your sales proceeds will be donated.

4.2 Political campaign donations:
We prohibit descriptions that give the impression that Amazon donates sales proceeds to political campaigns, or that your sales proceeds will be donated.
5. Shipping and Fulfillment

5.1 Quality, shipping, and fulfillment:
Designs or items that make promises about the quality of the product, speed of shipping or fulfillment, and the manufacturing country of origin are not allowed. For example, using terms such as high quality, satisfaction guaranteed, ships in 2 days, Prime shipping available, or printed in the USA.

Quelle:
Merch by Amazon Content Policies English
Merch by Amazon Inhaltsrichtlinien Deutsch

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